Font for 48 h. Open House bcn

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48 open house bcn alfabet

Reversible architecture has already selected the font for the logo and the holders of "48-hour open house bcn”. It’s the "BentonSans" typography, which has been chosen because of its simple and clear spelling. Created in 1995 by Tobias Frere-Jones, reinterpreting the "News Gothic" (1908) by Morris Fuller Benton. As a creative strategy to communicate with the city, we have customized typography "BentonSans" to get a stable and strong graphic identity, using it as an image and composition element of the logo.